In a ranging interview by DPReview, Fujifilm managers revealed a bit of their product planning strategy, indicating that the next high priority for new lenses in the X-mount range will be 500mm and 600mm supertelephoto primes.
Fuji released the 100-400mm zoom back in 2016. More and longer telephoto lenses are needed to allow Fujifilm’s crop-sensor mount system to credibly maintain that the smaller sensor size can be an advantage in reach-limited situations. Currently, the longest prime in their stable is the 200mm f/2. Despite Fuji’s attempt to position the lens as an action/wildlife option (as pictured below hanging out of a helicopter in the rain), the f/2 lens is primarily used as a portrait lens.
The executives also indicated that – since the X-mount system is a decade old now – autofocus in its lens line-up is relatively slow and needs updating.
On the medium format side of their business, they said that the most requested new lenses are wider primes (the system currently offers primes as wide as only 23mm) and tilt-shift lenses.
Tilt-shift lenses are a tall order on medium format systems because the nature of tilt-shift requires that the lens cover an area significantly larger than the sensor. Essentially, tilt-shift lenses are built as though they are for cameras with sensors much larger than the ones they actually have; and Fuji’s interpretation of medium format is already 1.7 times the size of a full frame 35mm sensor.