Sony Rumored to Prep New Flagship, A7 IV for 2021

Sep 22, 2020 | Bodies, Rumors, Sony

PhotoRumors received a tip that a new Sony flagship should drip in the first part of next year; to include a larger body form, the new 9+ megadot EVF, 8K video, the newly-reformed Sony menu system, and a bunch of unspecified new stuff. The only internal features actually mentioned – aside from the 8K video – are all things already seen on other Sony bodies. Strangely, pricing information is included (about $6,000), which typically isn’t set this far out.

The A9 replacement will reportedly be larger, which could make some sense in one particular dimension: the clearance between the mount-lens interface and the finger grip. Some of the larger aperture and telephoto lenses used by professionals do not provide adequate clearance for the more girthy-fingered photographers. One contributor shot the A9 Mark II for a year with the 600mm F/4 and the excellent 200-600mm telephoto zoom, along with some adapted f/1.4 primes, and may be able to attribute a few permanent knuckle marks to the experience.

“Sony knuckles”

The A7 Mark IV body, reportedly to be launched in the second half of 2021, would have a new 30 megapixel sensor, 4K 60, dual SD/CFexpress slots, and cost about $2,500.

Reportedly, prototypes are already making the rounds of external partners and testers.

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