Sony is teasing a September 15 announcement of a “New Concept.” The cynic might assume it to be something like the company shutting down its robots in favor of having menu items written by humans, but then the cynic probably isn’t a Sony Alpha shooter. Instead, the forum dwellers who do shoot Sony seem to be fairly certain this is the new mini A7III rumored last week, which may or may not be named the A7c.

You too can load the teaser page here.