In a ranging interview (Japanese) geared to promoting a cross-promotion between Ricoh and Alfa Romeo, the CEO of Ricon’s imaging group spoke of Pentax’s dogged persistence in avoiding mirrorless designs as a noble quality.

“We also have that technology, but we abandon the enjoyment of a single-lens reflex camera that looks directly into the finder to see the subject. I can not do it.”

There’s that, but there’s also the fact that major generational changes in design are murder on CapEx. It might be cheaper to purchase an also-ran with good technology, like Nikon, if that company’s share value continues its current trend. This is unlikely to escape the chief of the corporate creature that ate Asahi/Pentax.

The interview was first flagged by Pentax Rumors.