It costs $4,700 Euros, has a very cool tally light, and is launching within ten minutes of this posting. The FX3 is rumored to have much of the functionality of the A7s III, but with the pro video features of an FX-series camera.

The camera has 4k 120, and its high ISO performance appears to be quite good, judging by the promotional reel, looking to be usable into the six figures.

Get out your specifications parser, as we’re about to be inundated with A7s III versus FX3 stats lists and, ugh, YouTube videos.