OM Digital is now OM System, a brand change that keeps the now-meaningless OM initials – since it is now independent of Olympus – and added the even more generic term, “system,” to it. The name change would make logical sense only in the case that the company was hoping to package up its technologies for sale to a different camera company, or a technology firm looking to break into the camera market.
Or, perhaps the firm – now concentrating heavily on computational and deep learning technologies – allows its robots to conduct the rebranding.