Sony UNreleases the ZV-E10 Vlogging Camera Due to Chippageddon

The chip shortage reportedly caused a Benjamin Button phenomenon among camera makers, where their camera lineups are aging in reverse. Sony’s July-announced ZV-E10 is going back into the womb to wait out the chip shortage.

The ZV-1 replacement, honestly, isn’t going to be missed by too too many people. It was essentially a warmed-over a6100, already an older crop camera, gussied up with a vlogging screen. It is more likely that it will be updated to more modern hardware before it is again birthed. This may be an instance where the chip shortage actually did a service to the market.

The ZV-E10’s launch was star-crossed early on when the Chinese government decided to take offense at Sony launching the camera on a memorial holiday regarding a war between China and Japan.

It would not be unheard of for the deep-sixing of the EV-10 to have some relation to this controversy, perhaps allowing a future model to not suffer from state-sponsored anti-Japanese propaganda opportunities.